Mark Botros is a co-founder of Tyto Insights and serves as CEO. He spends most of his time where Tyto’s work starts — in diagnostics — making sure the team solves the problem the business actually has, not the one that is easiest to scope.
His focus is keeping Tyto honest: recommending the smallest change that fixes the problem, and handing clients a roadmap they own rather than a dependency they cannot leave.